Four

Introduction In the contemporary world, the importance of the employees in determining the success of an organisation has significantly increased. For instance, the employees’ level of productivity and ability determines the overall cost of production per unit. Therefore, it is necessary to have employee motivation measures in order to maximize the level of their performance.Advertising We will write a custom essay sample on Four-drive theory specifically for you for only $16.05 $11/page Learn More Discussion The four drive theory attempts to explain employee motivation basing the argument on a set of dynamic interacting needs that are important in the make up of the human being (Latham, 2007). These needs evolve from the past experience that man has come across in life. They are also intrinsic. The main drives include; acquire, bond, comprehend, and defend. These four drives are the major factors that play a pivotal role in determining the intera ctions as well as the outcome of such interactions among the employees. The drives in this case include acquisition of the status as well as the material gains. It is important to note that these drives can either lead to good performance and also to deterioration in the level of their performance. On the other hand, the Maslow’s hierarchy theory is a theory on human motivation that was proposed by Abraham Maslow. This theory categorizes human needs into different levels. There are some levels where some are more fundamental than others. The satisfaction of these needs can significantly affect the performance of an individual. The Maslow’s hierarchy of needs can be presented in a form of a pyramid. Maslow identified four needs, which are usually referred to as deficiency needs. These include security, friendship and love, esteem and the physical needs. Maslow insisted on satisfaction of the basic level of needs in order for an individual to be motivated. Later, the Ald erfer modified and reduced Maslow’s five levels of need to three categories; Existence, Relatedness, and growth (Kondalkar, 2007). The above analysis reveals some differences and similarities between the four-drive theory and the Maslow’s needs in employee motivation. According to the Maslow’s explanation, there is a need to satisfy the lower level needs in order to access the upper level needs. On the other hand, the four drives described in the four drive theory are not stepped.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the four drive theory, each of the stated drives can vary from an individual to another (Articlebase, 2009). Therefore, we expect to get variations from one individual to another depending on other factors. In the Maslow’s theory of needs, there is a certain order of the need. This is unlike in the case of the four drive theory. In the four driv en theory, the need to acquire represents the rewards which determines your performance. This is comparable with the Maslow’s need; belonging. A reward gives employees a sense of belonging and therefore motivates them to work harder. The dives of bond are the drive to relate with others in a relationship of mutual caring. For instance, people tend to relate with the people in similar demographics (Latham, 2007). This is similar to the need of esteem which is all about respect for and by others, which significantly contributes in employee motivation. The drive to learn and comprehend refers to the extent to which the employee is interested in their specific positions and duties. It also seeks to reveal whether the employee has the opportunity to learn new things. This can be compared with the Maslow’s need for self-actualization. Employees can only reach their targets through learning which facilitates their creativity. The drive to defend is all about whether the firm is using the just rating procedures, whether there is fairness or whether the people are treated fairly the way they deserve. Again, this can be seen as the need for love or belonging. Reference List Articlebase. (2009). The Four Drive Theory in the Workplace. Web. Kondalkar. (2007). Organization Effectiveness and Change Management. New Delhi: PHI Learning Pvt. Ltd.Advertising We will write a custom essay sample on Four-drive theory specifically for you for only $16.05 $11/page Learn More Latham, G. (2007). Work Motivation: History, Theory, Research, and Practice. New York: SAGE. This essay on Four-drive theory was written and submitted by user Wyatt Gibson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Broadsheet newspaper on the same day Essays

Broadsheet newspaper on the same day Essays Broadsheet newspaper on the same day Essay Broadsheet newspaper on the same day Essay Comparison of the front page of a tabloid newspaper and the front page of a broadsheet newspaper on the same day. The following piece of work will reflect the differences between a broadsheet newspaper (The Independent) and a tabloid newspaper (The Mail). It will comment on the variations in the way the two newspapers present the Headline, photographs, layout, journalistic styles fact and opinion and the angle of the report. Newspapers have been in circulation a long time, this year being the newspapers 300th anniversary. The Daily Courant was the very first newspaper, printed in 1702, and is still in print today; even though The Stanford Mercury claims it was first printed in 1695. For some years now there has been growing fears that the television, and the Internet will end the spell on newspapers, but in 1999 there was still ten British morning newspapers; between them selling over 13,000,000 copies a day. Newspapers first started with the coffee house society. Upper class citizens would meet in the coffee houses and want to be seen reading the daily news. National papers are usually divided into two categories, Tabloid (or popular press) of which there five. The two most popular are The Sun and The Mirror, between them selling six million copies a day. These are often called the red tops, because of their red mastheads. They include news, but also gossip about celebrities, pictures and shorter articles. Their readership, unlike broadsheet newspapers, is generally the working class public. The Daily Mail and The Express are both called the middle market, they sell over 3 million copies a day, and contain a balance of news, photographs and features. The five qualities (or main broadsheets) are the Daily Telegraph the Times, The Gardian, The Independent and The Financial Times. In these papers there is a lot more news covering political foreign issues, which tabloids sometimes neglect. These newspapers have a more high brow readership. The Broadsheets arent as popular as the tabloids, but all-in-all news papers are still a crucial way of obtaining the news. September the 11th is synonymous with terror, destruction, death, despair, hatred and pain but also with courage, determination, freedom and love. The first anniversary of September 11th provided the Broadsheets and Tabloids with a golden opportunity to focus on the human interest aspects of the tragedy. The news value of September 11th is unquantifiable, as it marks that day never to be forgotten in history. So every newspaper will be competing for the readership on this day, as it strikes a close relationships with the reader which would have affected them in one-way or another. The headline for The Independent is simply September 11 in big, bold, clear, black font. This headline is simplistic yet in the readers mind it conjures up a personal response of what was happening this time last year. The journalist avoids use of puns, alliteration and emotive techniques but it still highly effective. The headline for the Daily Mail is WHERE THE HELL IS HE NOW? With a subtitle: Armageddon a year on. But as the west prepares for war, the question remains.. . This headline is much bigger in font size than the Independents and is underlined. It is also in big, bold capital letters, which is extremely eye catching and uses a rhetorical question to personalise it to the reader. It also uses sensationalism as the west arent actually preparing for war its there to grab your attention. The headline is in white font on top of a black background which makes it somehow gloomy, on the other hand the picture for the Independent is of the New York skyline a year after the terrorist attacks. It is directly under the headline and the skyline is beautiful, clear and calm yet without the two magnificent twin towers. This picture is highly emotive, and by far the most effective of the two pictures, as it is such a contrast of the skyline a year ago as the dominant familiar feature is missing, the sky is also impossibly blue making you wonder will history tragically repeat itself a year on. The Daily Mails picture is a large, close up picture of Osma Bin Laden, the man behind the terrorists attacks. This picture dominates the whole front page and links up with the headline. Both the Mail and the Independent have avoided showing pictures of the plane flying into the towers, and have instead gone with a more emotive approach of making the reader conjure up those images. The photograph of the skyline in the Independent is in full colour and is dislocated from the masthead. In the Mail the front page is given to the picture and the choice of colours are red, black and white, which are all very bold colours and stand out well. As the whole front page is given to the picture in the Mail it has no room for a article unlike the Independent. The article begins with the five Ws (who, what, where, why and when) which are used in journalism in order to quickly inform a reader of the gist of the article and to gain interest. When four hijacked aircraft swept from an impossibly blue sky to kill 3,000 people and transform America today. This statement contains descriptive writing enticing the reader. Like most broadsheets newspaper newspapers, the facts and opinions provided in the Independent are very much impartial. It contains mostly facts with very little opinion, and provides the story, with the only opinions contained in quotes used in this article, nothing is left out as to influence the readers opinion on the story. As a result, it is less sensational and more factual. The Independent, being a broadsheet, has very little emotive language exploited by its journalists, and is almost a neutral source of information, like wise The Mail has no by-line, as it has no article, caption, advert, columns, index or blurb, whilst the independent has all of these things- but you must take into consideration the size difference between a broadsheet and a tabloid. The broadsheet still gives the majority of the front page to the lead story, although it can still afford to have a support story about Parliament to be recalled after Blair bows to pressure for debate, because of its sheer size. The overall layout of the Independent article is simplistic, the print size is small, but normal for newspapers and even the headline uses a relatively small font. It is set out in columns and isnt as eye catching and the Mails huge headline and picture. It is obvious, from comparison of the two newspapers and the different way in which they deliver the news, that the Mail and the Independent are worlds apart. As the tabloid newspapers are selling millions more copies than the broadsheets I wonder do people, on the whole, want facts and figures that the broadsheets provide, or do they want gossip, opinion and bias? Do they want to be shocked and entertained, which is what the tabloids aim to do. I think the answer to that question is to be found in the sales figures.